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TBWA First for Long-term Care Family Benefits

Submitted on Dec 16, 2014 • By admin

Advertising agency TBWA\ Singapore has become a first mover in offering long-term care family benefits to all employees.

Part of the top-ten-ranked global advertising network, TBWA Worldwide, TBWA\Singapore will absorb the full cost of setting up specialised live-in caregiving services, as an integrated part of employment benefits, with the aim of easing employees’ financial burden and mental stress.

Currently a fee of $1,800 is required to engage a professional caregiver including work permit, insurance, settling in programme, medical check up and a monitoring tablet that comes loaded with a caregiving plan.

In a partnership with Active Global Specialised Caregivers, an agency providing professional in-home care services at affordable rates in Singapore, the TBWA\Singapore benefit extends to family members with long term and complex needs such as stroke, dementia, cancer and bed/wheelchair-bound patients. The caregivers are equipped with specialised skills and are carefully matched to families, depending on the level of support needed, to ensure the best possible care for their patients in the comfort of their own home.

TBWA\Singapore’s Chief Operating Officer, Alrick Dorett, said, “While our employees will pay the monthly salary, the set up fees can act as a barrier. This is a first step in acknowledging that our employees often juggle huge responsibilities with elderly parents, and therefore we wanted to do something that offers them peace of mind. It ensures that there are now alternatives to costly private nurses and professional care without having to put anyone’s parents, or grandparents, away in nursing homes. “We recognise that our people are our strongest asset and are thankful for this partnership opportunity. We are one family here in TBWA and we take care of one another – our employees’ family is our family,and we make it our responsibility to provide for them as well. “As an employer, TBWA understands and tries to reduce such financial and mental stress, and we hope other companies will adopt this as well,” he added. \ \ @tbwaasiapacific @tbwa

About TBWA Worldwide

TBWA Worldwide ( is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.